Packages

Content Studio: $3,997 to $4,997 per month depending on scope. Monthly, month-to-month, no lock-in, pause anytime.
Sponsored Posts: $2,000 per post. Minimum one post.
Threat Labs: +$997 per month, added on to an active Content Studio subscription.

Minimum to get started

A single sponsored post at $2,000 is the lowest entry point. Content Studio and Threat Labs are billed monthly.

How billing works

Payment comes before work begins, the subscription starts once payment clears. Delivery is async through a kanban board and email, with no calls or standups. Content Studio is time-based rather than deliverable-based, so output runs to roughly 8 to 12 standard blog posts a month depending on depth, with quality prioritised over a fixed count. Content and sponsored posts are invoiced as separate line items so it stays clear what each one covers.

How to think about the cost

Compare it to the realistic alternatives. A serious internal Threat Labs function usually means one or two senior-level people before you factor in PR, editing, design, and distribution. A credible cybersecurity content hire is expensive, slow to recruit, and still needs management. Generalist agencies can look cheaper but often create rewrite burden because they miss the practitioner nuance. The real product is not a blog post, it is technical credibility and the media coverage that practitioner-led work can earn, work that has landed in Forbes, The Hacker News, and TechRadar.

Content Studio vs a content hire or generalist agency

	Content Studio	The usual
Cyber expertise	Practitioner-led, current threat context	Generalist writers, rewrite burden
Time to start	Days, async	Weeks to recruit or onboard
Commitment	Month-to-month, pause anytime	Salary and management, or agency lock-in
Output	Time-based, roughly 8 to 12 pieces a month	Fixed headcount or per-project

Threat Labs vs an internal research function

	Threat Labs	The usual
Setup	Runs day one as an add-on	1 to 2 senior hires before PR, editing, design
Output	One defensible research story a month	Variable, depends on headcount
Coverage	Built for tier-1 citation	Needs a separate PR function
Risk	Cancel monthly	Salaries committed up front

Influencer Marketing vs paid ads or a PR wire

	Influencer Marketing	The usual
Format	Practitioner post that reads as commentary	Ad creative or press release
Audience	165K+ cyber practitioners	Broad and untargeted
Trust	Third-party practitioner voice	Branded ad, lower trust
Risk reversal	100-interaction first-post guarantee	None